The Speck Alto Adige Consortium –
Quality and protection

Alliance of Speck producers

The Speck Alto Adige Consortium, which operates under the Italian name Consorzio Tutela Speck Alto Adige, was established in 1992 by 17 producers, initially under the administration of the Chamber of Commerce of Bolzano (Italy). As early as 1980, four manufacturers from South Tyrol had ushered in the foundation of an alliance aiming at protecting them against uncontrolled products appearing on the markets.

These undertakings soon achieved the intended success when the EU awarded speck from South Tyrol the exclusive certification of protected geographic indication in 1996. In 2003, Italy’s Ministry for Agricultural, Food and Forestry Policies made the consortium an official protection institution according to Law 526/99. Since then, the consortium has been representing the interests of 29 speck producers in South Tyrol. The scope of responsibilities of the Speck Alto Adige Consortium includes the definition of quality standards, the protection of the brand and the implementation of promotional activities governed by the directives of the EU (Directive 510/2006), the Italian government (Law 526/99) and the Autonomous Province of Bolzano.

The primary objective of the consortium is the provision of quality assurance for Speck Alto Adige PGI and to continuously boost the level of consumer trust in the product. To achieve its goals, the Speck Alto Adige Consortium cooperates closely with a variety of institutions on the local and national level – the autonomous Province of Bolzano, the Ministry for Agricultural, Food and Forestry Policies, the independent Auditing Institute Istituto Nord Est Qualità (INEQ) and IDM Südtirol - Alto Adige.

 
StoryHistory Consortium: the fundamental stages in the history  
Significant dates in the development of the Consorzio Tutela Speck Alto Adige:

2014 - The company Raich is the 30st producer of Speck Alto Adige PGI.
2013 - In Italy, Germany, Austria and the Czech Republic started a three-year information campaign.
2013 - After 20 years Franz Senfter assigns the presidency to Andreas Moser.
2011 - First South Tyrol Gourmet Festival, featuring Speck, was held in Bolzano.
2011 - The new control plan that regulates the control activities of the speck ham production was introduced. The former plan needed to be adapted to the new production criteria.
2011 - European Union approved the new production protocol, meaning the new criteria for the production of Speck Alto Adige.
2009 - The consortium created and launched a new corporate design.
2008 - A promotion program began in Switzerland.
2007 - A promotion program began in Italy, Germany, Poland and the Czech Republic.
2007 - The consortium introduced a new logo.
2006 - First promotional activities in the United States occurred.
2004 - Speck Alto Adige was authorized for sale in the United States by the American health authorities.
2003 - The Italian Ministry for Agricultural, Food and Forestry Policies recognized the Consorzio di Tutela under national law.
2001 - A new certification system complying with the European Union standards (EEC EN 45011) took effect.
2000 - First TV campaigns were launched in Italy and Germany.
1999 - First Speck Fair was held.
1999 - Provincial (state) inspection functions were transferred to the independent institute INEQ.
1999 - A new consortium brand was created that more distinctly identified Speck.
1997 - The consortium became independent of the Chamber of Commerce.
1996 - The PGI – Protected Geographical Indication status was acquired.
1992 - Seventeen producers established the Consortium for the promotion of Speck from Alto Adige or South Tyrol, under the administration of the Bolzano Chamber of Commerce.
ResponsibilitiesResponsibilities of the Speck Alto Adige Consortium  
Protecting and promoting the quality of Speck Alto Adige PGI.
The “Speck Alto Adige Consortium” protection alliance is responsible for the protection and fostering of the quality of Speck Alto Adige PGI. To achieve this, it engages in three important functions:
 

Quality policies
The Speck Alto Adige Consortium defines the quality criteria that apply to all production steps and monitors the production techniques imposed by the European Union. This guarantees the authenticity of the source and the product’s quality.
 

Protection of the Brand
The brand is the quality guarantee for Speck Alto Adige PGI. The protective alliance monitors the market and the correct utilization of the brand “Speck Alto Adige PGI.” In the event of its unauthorized use, litigation through the court system may be initiated if necessary.
 

Promotional activities
The Speck Alto Adige Consortium conducts a wide range of promotional activities: print advertising campaigns, TV and radio commercials, sales promotion activities, PR activities and participation in industry tradeshows as well as events.

EmployeesEmployees  
Matthias Messner Matthias Messner  
Director
Tel. +39 0471 300 381
Fax +39 0471 302 091
m.messner@speck.it
Katrin Rottensteiner Katrin Rottensteiner  
Administration
Tel. +39 0471 300 381
Fax +39 0471 302 091
k.rottensteiner@speck.it