30 years of Speck Alto Adige PGI

With its recognition as a Protected Geographical Indication, Speck Alto Adige PGI gains a solid foundation. Origin, production specifications and quality controls become binding and strengthen trust in a protected product.

The first logo gives Speck Alto Adige PGI a visible identity. It gives the brand a face, strengthens recognition and supports its communication, distribution and presence at events.

Speck Alto Adige PGI reaches new markets. Its communication grows with it: messages, images and appearances become clearer and more consistent. This lays the foundation for future campaigns.

The Speck Alto Adige PGI brand moves visually closer to the South Tyrol umbrella brand and takes on a more modern identity. The characteristic South Tyrolean panorama becomes the central element of the new visual language.

Communication focuses mainly on the product, its production and traditional moments of enjoyment. Alpine settings and rustic surroundings shape the visual language. Quality, regionality and craftsmanship remain at the forefront.

With digital channels and new target groups, the way Speck Alto Adige PGI is presented begins to change. People, everyday situations and stories move further into the foreground. The brand becomes more narrative.

With radio spots in South Tyrol and Italy, Speck Alto Adige PGI reaches a broad audience. The campaigns communicate origin, taste, versatility and lightness through radio, digital formats, online banners and editorial content.

With television spots and international activities, Speck Alto Adige PGI is repositioned. The focus shifts more strongly towards everyday versatility, new moments of enjoyment and communication tailored to different markets.

In the Olympic context, Speck Alto Adige PGI is presented in an international setting. Gastronomy and hospitality make the product part of the experience and create visibility beyond its usual markets.