The Scope of Responsibilities of the Speck Alto Adige Consortium
Protecting and promoting the quality of Speck Alto Adige P.G.I.
The “Speck Alto Adige Consortium” protection alliance is responsible for the protection and fostering of the quality of Speck Alto Adige P.G.I. To achieve this, it engages in three important functions:
The Speck Alto Adige Consortium defines the quality criteria that apply to all production steps and monitors the production techniques imposed by the European Union. This guarantees the authenticity of the source and the product’s quality.
Protection of the Brand
The brand is the quality guarantee for Speck Alto Adige P.G.I. The protective alliance monitors the market and the correct utilization of the brand “Speck Alto Adige P.G.I.” In the event of its unauthorized use, litigation through the court system may be initiated if necessary.
The Speck Alto Adige Consortium conducts a wide range of promotional activities: print advertising campaigns, TV and radio commercials, sales promotion activities, PR activities and participation in industry tradeshows as well as events.