Merano Speck
Naturns/Naturno See map
What began as love of the countryside, craftsmanship and speck led a family from the Ruhr region to South Tyrol.
Essen to Naturns/Naturno
The story of Merano Speck began in 1989 in the village of Naturns in the Vinschgau/Val Venosta. Whilst hiking in South Tyrol, the Rauch family from the Ruhr area discovered their enthusiasm for the region, its culture and South Tyrolean speck. The interplay between the Alpine landscape and Mediterranean influences fascinated them so much that they decided to produce their own speck here.
As a trained master butcher, Albert Rauch had the technical skills for this demanding task. Having worked in the butcher's trade since the 1960s, he recognised early on the potential of slowly matured, ready-to-sell speck without rind and consistently applied this idea to his South Tyrolean business.
Craftsmanship, nature and responsibility
Traditional production, natural maturation and a conscious use of resources shape everyday working life at Merano Speck.
The seasoning used for the speck from Merano Speck is based on a carefully balanced blend of 21 local herbs. They give the product its characteristic, balanced flavour, which is particularly characterised by the aromatic wild thyme.
The speck is matured in the South Tyrolean mountain air at moderate temperatures and controlled humidity, with the natural conditions of the region playing a decisive role. This allows Merano Speck to develop its very special "Il Fiore Bianco" mould, which is also reflected in the flower of the logo.
The family business combines sustainable production with a complete range of packaging, making it a Europe-wide supplier of the original Merano Speck Alto Adige PGI.
Meet the Producer
