Speck Alto AdigePGI is, along with two other typical products of South Tyrol – the South Tyrolean Apple PGI and Stilfser/Stelvio Cheese PDO – the subject of an EU information campaign aimed at increasing consumer appreciation of the quality marks known as PDO (Protected Designation of Origin) and PGI (Protected Geographical Indication), as well as raising market awareness of the quality policies promoted by the European Union.
The campaign, which uses the slogan “From South Tyrol. Guaranteed. Certified quality and origin”, involves Italy, Austria, Germany and the Czech Republic, with advertising in the specialist press, in cookery and lifestyle magazines, not to mention information and tasting initiatives, a number of traditional South Tyrolean recipes reworked in modern style, and a dedicated website
Speck Alto AdigePGI has been chosen as an ambassador for authentic quality, as its unmistakable taste – spicy and delicately smoked – and its unique goodness can only originate in South Tyrol. The PGI certification forms the link between high-quality regional produce and its provenance in the territory of origin.
The Speck Alto Adige PGI designation means:
- it has been produced by one of the 29 enterprises belonging to the Consortium;
- it has been made in South Tyrol according to traditional craft methods;
- it has passed all the stringent checks required by regulations: from the choice of raw materials to the seasoning.
Choosing Speck Alto Adige PGI means choosing an original, safe and genuine product to eat.
From South Tyrol. Guaranteed!
|Campaign financed with aid from the European Union and Italy. |